Hi Reader, December is officially here, which means holiday marketing is in full swing. Maybe you’re scrambling to put together last-minute campaigns. (No shame, we’ve all been there. Myself included! 🙋♀️). Or maybe you’re already deep in planning mode for Q1. No matter which camp you're in, here are a few quick tips to meet you wherever you are. For the Last-Minute Maven Still figuring out your holiday content? It’s not too late! 👉 Share your gratitude. A heartfelt thank-you email or post is...
5 months ago • 1 min read
Hi Reader, If there’s one thing I’ve learned after my first full year of running my own business, it’s this: Entrepreneurship is a lot. There are so many things I didn’t even realize would take up my time—admin, marketing myself, managing a variety of projects... It’s all important, and it’s all on my plate. Like you, I’ve worked (very) late into the night more times than I can count, trying to keep up with everything. But here’s what I’ve also learned: balance doesn’t have to look like doing...
5 months ago • 2 min read
Hi Reader, Confession time. As someone who helps businesses with their marketing, you'd think I'd be nailing my own email strategy... but, life likes to life (ya know?). I’ve been balancing all the things—prioritizing client work, prepping for speaking engagements, and honoring my capacity. Earlier this month, I celebrated my birthday (cue the confetti! 🦂✨), and took a moment to reflect on the past year. One of the things I realized? I want to prioritize connection—not just in my personal...
5 months ago • 1 min read
Hi Reader! As the holiday season ramps up, it’s crucial to have a clear content marketing plan in place—one that helps you stay focused on your most valuable leads. With so much going on, it’s easy to feel overwhelmed by marketing tasks, but honing in on your strategy will save you time and boost your sales. In my upcoming live workshop, Get More Out Of Holiday Markets (Monday, October 28, 2024, at 1pm CT), I’ll guide makers like you through a step-by-step plan to convert market foot traffic...
6 months ago • 1 min read
Hey Reader, As I pack for a quick weekend getaway to Mexico, I’m reminded of how even the shortest trips need careful planning. From deciding what to pack to making sure everything’s in order before leaving, there’s always that last-minute rush, right? It’s a lot like preparing for the holiday season—no matter how much you’ve prepped, something unexpected is bound to come up. Having a solid plan makes all the difference. With inventory to manage, markets to attend, and customers to keep...
7 months ago • 1 min read
Hey Reader! It’s been a little while since I popped into your inbox, so I wanted to take a moment to reintroduce myself. My name is Katy Gelhausen, and I’m here to help creative entrepreneurs—like you—build and retain a loyal customer base so you can focus on doing more of what you love. I know it’s been quiet on my end, but I’ve been busy behind the scenes, and I’ve got something exciting to share with you next week. Stay tuned—trust me, you won’t want to miss it! While I have you, I wanted...
8 months ago • 1 min read