Hi Reader, Big news from Instagram! Or should we say tall? You'll want to tune in if you’ve meticulously curated your profile grid. Instagram officially started rolling out its new vertical grid layout (announced last fall), and it’s a total game-changer for your profile. But don’t panic. This update isn’t the end of perfectly polished profiles. It’s a chance to rethink how your social strategy serves your goals. 🤔 Here’s the breakdown: View larger here! What This Means for You Goodbye,...

Hi Reader, December is officially here, which means holiday marketing is in full swing. Maybe you’re scrambling to put together last-minute campaigns. (No shame, we’ve all been there. Myself included! 🙋♀️). Or maybe you’re already deep in planning mode for Q1. No matter which camp you're in, here are a few quick tips to meet you wherever you are. For the Last-Minute Maven Still figuring out your holiday content? It’s not too late! 👉 Share your gratitude. A heartfelt thank-you email or post is...

Hi Reader, If there’s one thing I’ve learned after my first full year of running my own business, it’s this: Entrepreneurship is a lot. There are so many things I didn’t even realize would take up my time—admin, marketing myself, managing a variety of projects... It’s all important, and it’s all on my plate. Like you, I’ve worked (very) late into the night more times than I can count, trying to keep up with everything. But here’s what I’ve also learned: balance doesn’t have to look like doing...