Hiii Reader, It’s been a minute since I dropped into your inbox. Over the last few months, I’ve been quietly ruminating refining the work I do to best support creatives like you. In April, I spoke at Craftcation conference in Ventura, California, and it reminded me just how magical it is to connect and collaborate with like-minded humans. If, like me, you're running your small business by yourself, it can get quite lonely. One thing I miss from my previous 9-5 life is the opportunity to...

Hi Reader, Big news from Instagram! Or should we say tall? You'll want to tune in if you’ve meticulously curated your profile grid. Instagram officially started rolling out its new vertical grid layout (announced last fall), and it’s a total game-changer for your profile. But don’t panic. This update isn’t the end of perfectly polished profiles. It’s a chance to rethink how your social strategy serves your goals. 🤔 Here’s the breakdown: View larger here! What This Means for You Goodbye,...

Hi Reader, December is officially here, which means holiday marketing is in full swing. Maybe you’re scrambling to put together last-minute campaigns. (No shame, we’ve all been there. Myself included! 🙋♀️). Or maybe you’re already deep in planning mode for Q1. No matter which camp you're in, here are a few quick tips to meet you wherever you are. For the Last-Minute Maven Still figuring out your holiday content? It’s not too late! 👉 Share your gratitude. A heartfelt thank-you email or post is...