Hey Reader,

As I pack for a quick weekend getaway to Mexico, I’m reminded of how even the shortest trips need careful planning.

From deciding what to pack to making sure everything’s in order before leaving, there’s always that last-minute rush, right?

It’s a lot like preparing for the holiday season—no matter how much you’ve prepped, something unexpected is bound to come up. Having a solid plan makes all the difference.

With inventory to manage, markets to attend, and customers to keep happy, the last thing you want is for your marketing to be left to chance.

That’s why having a strong holiday strategy is so crucial—it’s your roadmap to ensure everything runs smoothly, even when the unexpected happens.

Just like every vacation is a chance to experience something new—whether it’s trying new foods, exploring unfamiliar places, or meeting new people—each holiday season brings its own set of fresh challenges and opportunities.

The beauty of both is in the unpredictability and the chance to adapt and try something different.

I encourage you to reflect on your past marketing efforts, but also leave space to experiment and embrace new strategies that will help you stay flexible when something unplanned inevitably pops up.

Do you have your holiday marketing plan in place yet? What’s your biggest challenge in creating one?

Hit reply and let me know!

Over the next few weeks, we’ll dive into all things holiday marketing—from creating your content calendar to crafting emails that convert.

But before we jump in, I want to emphasize one thing: A well-organized plan gives you flexibility.

When your marketing is structured, you’ll have the space to handle those last-minute curveballs without derailing your entire strategy.

Next week, we’ll start with creating your holiday content calendar. Trust me, it’s going to be the foundation for a successful holiday season.

Dare to shine,
Katy ✨

PS Whenever you’re ready, here are 3 more ways I can help you grow your business:

1. Need quick answers or help with immediate challenges? Pick my brain for 30 or 60-minutes. Reply with 'BOOST' to book.*
2. Get clear on your next steps with a Brand Blueprint. I’ll dive deep into your goals and create a custom, strategic action plan. Reply with 'BLUEPRINT' to get started.*
3. Clear your marketing to-do list with my VIP Day. Reply with ‘VIP’ and I'll send over the details.*

*I'll follow up with you after I get back from my trip!

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